This presentation, by Debajyoti Banerjee of Seven Boats, looks at India's digital strategy landscape during the post-COVID-19 era.
It opens with hard data on India's digital access and the digital divide still present across the country.
The guide notes that active internet penetration in India sits at around 41% of the population.
It highlights that only about 1.4% of that activity translates into online retail sales, compared to 14% in developed countries.
Another key stat shows 28% of India's active internet users are under the age of 18.
These figures are sourced from the World Economic Forum and Google Search data.
The presentation uses this context to frame how digital strategy needs to adapt in India specifically.







