This guide from Seven Boats Academy covers the fundamentals of digital marketing using a relatable, real-world example.

It walks through a simple B2C scenario: a person selling fish fry on a sea beach.

The example is used to illustrate how a manufacturer attracts a target audience through awareness and interest.

It shows how a marketer uses media and product positioning to reach potential buyers.

The simplicity of the example makes core digital marketing concepts easier to grasp for beginners.

It's designed to build foundational understanding before moving into more advanced tactics.

This approach makes it especially useful for those completely new to digital marketing.