This is the 7th edition of Red & Yellow's essential guide to marketing in a digital world.
It's designed to give readers a comprehensive, up-to-date view of the eMarketing landscape.
As a 7th edition, it reflects years of refinement based on how digital marketing has evolved.
The guide is built to serve as a broad reference covering marketing in today's digital environment.
It's suited for readers who want a well-established, academically grounded resource.
Expect comprehensive coverage rather than a narrow focus on a single tactic or channel.
It's a solid choice for building a broad understanding of modern digital marketing.
