This text was adapted by The Saylor Foundation and made freely available under a Creative Commons license.

It opens by acknowledging how completely the Internet has changed the way we access information and communicate.

The guide explains how rising internet usage has driven a real decline in traditional media like TV, radio, and print.

It defines eMarketing as marketing that happens within, and takes advantage of, this newly connected environment.

The guide covers a wide range of eMarketing strategies rather than focusing narrowly on one tactic.

A core theme is that successful eMarketing depends on a user-centric, cohesive approach across strategies.

As an open educational resource, it's well suited for students and self-directed learners alike.