This guide, by Rochelle Grayson, lays out the foundational concepts every digital marketer should understand.
It's built as a starting point for those new to the digital marketing field.
The guide focuses on core principles rather than jumping straight into advanced tactics.
It's designed to give readers a solid conceptual base before layering on specific channel strategies.
Expect a foundational, education-first approach throughout the material.
It's well suited for beginners looking to understand digital marketing from first principles.
The guide serves as a useful reference point before diving into more specialized guides.
