This definitive guide from Marketo focuses on creating genuinely engaging content marketing.
It starts by explaining what content marketing is and why your business actually needs it.
A core theme throughout is to educate your audience first and sell second.
The guide covers mapping content to buyer personas and the journeys those personas take.
It walks through brainstorming, content types, and building an effective content mix.
You'll find guidance on hiring the right team, editing content, and building editorial calendars.
It closes with sections on promotion, measuring content ROI, and tracking the right metrics.
