Welcome to SEJ’s 2023 Ranking Factors ebook! This book sorts out evidence and provides clear guidance on what is – and is not a – confirmed ranking factor in Google’s algorithms. Over the last year, there have been big changes in search. Google changed how it describes several previously documented “ranking systems,” rolling a series of technical signals into one “page experience” evaluation. It also doubled down on content standards, adding “experience” to expertise, authoritativeness, and trustworthiness (E-E-A-T).