Welcome to the State Of SEO: In-House Report, one of two supplementary reports SEJ releases alongside the State Of SEO. In-house SEO professionals fell in line with the main survey results on many of the overarching themes of this year’s State of SEO. But they also differed from other respondents in some fascinating ways when answering questions. In-house respondents agree with the others on difficulties with content strategy and production as well as the disruptive potential of generative AI. They’re also focusing on SEO fundamentals and expanding their teams, just like their agency counterparts.