Facebook is the biggest social network and you can find lots of potential customers for your business with it. Using Facebook Live events is a great way to connect with your audience. Most businesses do not use Facebook Live because they don’t appreciate the benefits of it or they think that it is too complicated. By using the techniques in this guide you can get ahead of your competitors and use Facebook Live to your advantage. You will learn what you need to do and what you need to avoid here so be sure to read it all and implement what you learn.