Most mailing lists suck. They really do. They are built using weak content messaging which lead to weak squeeze pages. Weak squeeze pages produce weak lists. If you want to make money online you need to fix this process. At the very least, you need to tighten up the series of messages that lead to your squeeze page. You also need to take full control of the message you're sending out with your squeeze page. Unfortunately, using standard squeeze pages or templates is not just going to cut it.