Welcome to the State Of SEO: In-House Report, one of two supplementary reports SEJ releases alongside the State Of SEO. In-house SEO professionals fell in line with the main survey results…..

Welcome to SEJ’s 2023 Ranking Factors ebook! This book sorts out evidence and provides clear guidance on what is – and is not a – confirmed ranking factor in Google’s algorithms. Over…..

Title tag. Meta description. Image alt text. These are the essential on-page SEO factors most of us digital marketers start with these days. But just because you see the green light checked…..

It’s not your imagination – winning those top positions on the keywords that matter really is getting more difficult all the time. Competition is fierce, and the sheer volume of content…..

Perhaps your Sales team isn’t happy with the quality of leads coming through the website lately. Your CEO wants to know what you’re doing to get ahead of evolving consumer behavior…..

E-A-T is one of many guidelines Google uses to determine whether the content is valuable to readers and whether it should rank well. The first mention of E-A-T occurred in 2014…..

Ready to learn the secret to search engine optimization (SEO)? Well, I hate to break it to you, but there really is no secret. There is no secret sauce. SEO isn’t about magic tricks…..

If you want to rank well in organic search, you need links. Google has told us as much, revealing that links are one of the top 3 ranking factors. Quality links increase…..

Search engines used to use just the text on a web page in order to rank a web page. However web publishers began adding keyword phrases in a way to…..

The success of your law firm depends on you landing new clients and delivering an amazing service to existing clients. But attracting clients – especially in a competitive market –…..