As digital marketers, we all know how difficult it can be to generate leads and handraisers for our client or company. And in a world where consumers are bombarded with advertisements,…..

Content marketing is the proven practice of generating interest in a business and its products/ services by creating value for customers through engaging and informative content. As a marketing practice that spans…..

Every year, we turn to expert contributors and industry professionals to find out what they’re concerned about and looking forward to. This ebook is the result: a collection of responses from…..

Much like organic search, the backbone of paid search is keyword-based. Users come to Google, Bing, DuckDuckGo, or other search engines, and enter search queries in the search bar to find…..

With that in mind, how do you choose where to invest your time (and potentially ad spend)? The best move is to have at least a presence on each of the…..

Pay-per-click (PPC) is an advertising model that lets advertisers place ads on an advertisement platform and pay the host of the platform when their ad is clicked. The goal of the…..

Let’s just get to the elephant in the room. Facebook ads are struggling. Facebook is fighting a lawsuit against their reach metrics. And, Facebook’s personalized ad campaign isn’t going well to combat…..

This comes from the old K.I.S.S. adage about keeping it simple. Simplicity should be a goal in good design and you don’t have to sacrifice elegance to achieve it. As a…..

According to the Content Marketing Institute, “content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience…..

An SEO typically uses these metrics to report on increases in performance in the search results, usually reporting these to their client, shareholders of their company, or their boss. These KPIs…..