Canonical Tag – The canonical tag tells (most) search engines which page to prefer when two URLs are similar or duplicated. In most cases, this tag is used when you have a product or content accessible via multiple URLs or, in some cases, even a website. The label is part of the HTML header code and uses the rel=canonical attribute.
Cascading Style Sheet (CSS) – Defines how HTML elements such as layout, colors, and fonts are displayed. External style sheets can be saved in CSS files, which allows for faster page loads, smaller file sizes, and other benefits for visitors, search engines, and designers.
Categories – words or phrases used to organize blog posts and other information, such as: B. Photo albums can be used. Categories are usually wider than tags and are used when there are usually multiple posts or other category data points.
ccTLD – ccTLD is a TLD with a “country code” indicating which country the site is focused on or where it is located. Using the example of Google and the United Kingdom, Google UK is google.co.uk. Sometimes these ccTLDs consist of two strings of letters separated by periods (e.g. fr “for France). Using separate websites with unique ccTLDs is usually considered the best way for exporters to target other countries through search engine optimization. However, site owners can work around this other things country in a different way, for example via country-specific subdomains or even subdirectories.
Click through Rate (CTR) – # Clicks / # Impressions. Click-through rate is a common tool for measuring ad performance in internet marketing. This percentage shows how often people actually clicked on your ad. A low click rate can be caused by a number of factors, including text, placement and relevance.
Masking – Showing one version of a web page to search engine spiders or bots and another version to end users. Some search engines have explicit rules against unauthorized camouflage. Those who violate these guidelines may see their pages penalized or blocked in search engine indexes. As far as permitted camouflage is concerned, this usually only happens with search engines that offer fee-based inclusion programs. Anyone offering a confidential service must be able to show the search engines explicit approval for what they want to do.
Consumer Information – How a person interacts with marketing activities or websites. It is a highly specialized linear approach to interpreting digital marketing data and allows brands to target key influencers rather than the entire audience. Based on this information, brands can better target marketing efforts to specific segments of their target audience.
Content management systems – Content management systems (CMS) allow website owners to make changes to their website’s text and images without any special knowledge of programming software such as Adobe Dreamweaver or Microsoft FrontPage. The content management system can be edited by anyone with basic knowledge of words using an Internet connection. There’s no need for long or expensive web development contracts, or you don’t have to wait for someone outside your company to make changes. Examples of CMS are WordPress, Drupal and Joomla.
Content Network – Every major search engine offers some form of content network in their paid search interface, which is commonly referred to as a content network, although Google recently renamed its content network the Google Display Network. Within Google Ads, advertisers have two options for advertising on the content network:
Select a website. This option allows you to select the actual website or, in some cases, the website tabs and pages on which you want your ad to appear.
Contextual advertising. Contextual advertising allows you to use keywords as you would a traditional paid search ad, and search engines display your ad alongside articles, blog posts, and other web pages related to those keywords.
Category according to interest. Target users with similar interests like sports, travel, shopping, etc.
Both options are great for low-cost, large-scale brand awareness, as well as more direct ways like generating leads. The days of buying undeserved display ad scraps are over.
Content tags – HTML tags that define the essence of the content and are read by search spiders. This includes the title and alt tags.
Contextual Advertising – a feature offered by major search engine advertisers that allows your ad to appear alongside related news and other websites. Contextual advertising tries to match web content on the display page to the search term you are promoting. Contextual advertising isn’t perfect (what’s with life?), but it has come a long way from its inception to the point where it can offer great value to advertisers when used properly.
Conversion Rate – This statistic, or metric, tells you what percentage of people are converting (really!). The definition of “transformation” depends on your goals and actions. This could mean signing up for free information, filling out surveys, making purchases, or more.
Optimize Your Conversion Rate – Depending on what your website considers a conversion, there are always steps you can take to increase the likelihood that your website visitors will take a conversion-targeted action. This usually means that certain aspects around the transformation will be changed. For example, if you have an e-commerce site, you can change the orientation or appearance of certain articles, such as: For example, removing the color of the Add to Cart button or eliminating certain steps to make purchasing an item easier. Optimizing your conversion rate relies heavily on A/B testing because what might work for one website may not work for another.
Cookies – Think of Cookies as Bat Tracker Bat Trackers. When you visit a website, Batman places a cookie on your browser to track your surroundings. Batman can then return to his cave and see where you went and where you are. Of course, big brother, but cookies also offer immediate benefits to surfers, including remembering passwords and offerings that really appeal to you (see Behavioral Targeting above).
Cost of Purchase (CPA) – An online advertising fee structure in which you pay for pre-arranged events that can be performed, such as: B. leads, signups or sales.
Cost per Click (CPC) – A common payment method for search engines and other types of online advertising, CPC means that you pay a predetermined amount each time someone clicks on your ad to visit your website. As a rule, you set the highest amount you are willing to pay per click for each search term. Depending on the search engine and your competitors’ bids, this number will be less than or equal to this amount. Also known as Pay Per Click (PPC) or Paid Search Marketing.
Cost-Per-Impression (CPM) – A common cost structure for internet marketing, especially banner advertising. You agree to pay a certain price for every 1000 impressions your ad receives. Search engine marketing may include CPM fees for contextual advertising. This pay structure in internet advertising should be called cost per 1000 impressions.
Crawler – A search engine component that collects lists by automatically “crawling” the web. Search engine robots (also known as spiders or robots) follow links to web pages. It creates copies of these pages and stores them in search engine indexes.
CSS – CSS – short for Cascading Style Sheet
Customer Relationship Management (CRM) – a software solution that helps companies manage customer relationships in an organized way. An example of a CRM is a database of detailed customer information that management and salespeople can rely on to meet customer needs with products, inform customers about service requirements, and so on.