Digitalization has become the need of the hour, indeed!

Digital advertising empowers brands by facilitating them with the opportunities to tell their stories at scale and context-wise. Marketers reach larger audiences in a real-time manner by utilizing digital tools and ads on various channels and devices.

What do we offer?

We offer solutions to our clients’ problems and focus upon meeting their needs in a timely manner. The strategies of our campaign are sought-after in a way that works on the data drive from the market status, the trends, the competitors and the scope for the businesses.

Our valued services include up-to-date Pay Per Click services, which are listed below:

Paid Search Advertising

Video Advertising

Display Advertising

PPC Remarketing

Social Advertising

GOOGLE ADS DESKTOP AVERAGE CONVERSION RATE

The average conversion rate for Google Ads in 2023 is 7.04%. This means that, on average, for every 100 clicks on a Google Ads ad, 7 people will convert into customers. However, this is just an average and the actual conversion rate for your campaigns will vary depending on a number of factors, such as your industry, your target audience, and the quality of your ads and landing pages.

Here are some of the industries with the highest average conversion rates for Google Ads:

B2B: 3.04%
Consumer Services: 6.64%
Dating & Personals: 9.64%
E-Commerce: 2.81%

Here are some of the industries with the lowest average conversion rates for Google Ads:

Apparel, Fashion, and Jewelry: 1.57%
Furniture: 2.57%
Real Estate: 2.88%

If you’re looking to improve your Google Ads conversion rate, there are a few things you can do:

Target the right audience. Make sure your ads are being shown to people who are likely to be interested in what you have to offer.
Create high-quality ads. Your ads should be clear, concise, and relevant to your target audience.
Use landing pages that are optimized for conversions. Your landing pages should be easy to navigate and should have a clear call to action.
Track your results and make adjustments as needed. Monitor your conversion rate over time and make changes to your campaigns as needed.

GOOGLE ADS MOBILE AVERAGE CONVERSION RATE

The average mobile conversion rate for Google Ads in 2023 is 3.48% on the search network and 0.72% on the display network. This means that, on average, for every 100 clicks on a Google Ads ad on a mobile device, 3 people will convert into customers on the search network and 7 people will convert on the display network.

However, this is just an average and the actual conversion rate for your campaigns will vary depending on a number of factors, such as your industry, your target audience, and the quality of your ads and landing pages.

Here are some of the industries with the highest average mobile conversion rates for Google Ads:

Law/Legal: 6.95%
Construction: 4.64%
Travel: 4.44%
Automotive: 3.82%

Here are some of the industries with the lowest average mobile conversion rates for Google Ads:

Education: 2.82%
Computers & Electronics: 2.62%
Consulting: 2.52%

If you’re looking to improve your Google Ads mobile conversion rate, there are a few things you can do:

Target the right audience. Make sure your ads are being shown to people who are likely to be interested in what you have to offer on their mobile devices.
Create high-quality ads that are optimized for mobile. Your ads should be clear, concise, and relevant to your target audience on mobile devices.
Use landing pages that are optimized for mobile conversions. Your landing pages should be easy to navigate and should have a clear call to action on mobile devices.
Track your results and make adjustments as needed. Monitor your mobile conversion rate over time and make changes to your campaigns as needed.

By following these tips, you can improve your Google Ads conversion rate and get more conversions from your campaigns.

GOOGLE ADS AVERAGE CLICK THROUGH RATE

The average click-through rate (CTR) for Google Ads in 2023 is 2% on the search network and 0.35% on the display network. This means that, on average, for every 100 impressions of a Google Ads ad on the search network, 2 people will click on the ad, and for every 100 impressions of a Google Ads ad on the display network, 0.35 people will click on the ad.

However, this is just an average and the actual CTR for your campaigns will vary depending on a number of factors, such as your industry, your target audience, and the quality of your ads and landing pages.

Here are some of the industries with the highest average CTRs for Google Ads:

Legal: 4.2%
Finance: 3.8%
Travel: 3.7%
Real Estate: 3.5%

Here are some of the industries with the lowest average CTRs for Google Ads:

Technology: 1.8%
Consumer Goods: 1.9%
Healthcare: 2%

If you’re looking to improve your Google Ads CTR, there are a few things you can do:

Use relevant keywords. Make sure your keywords are relevant to the products or services you’re offering.
Write clear and concise ad copy. Your ad copy should be clear and concise and should accurately reflect what you’re offering.
Use negative keywords. Negative keywords will prevent your ads from showing up for irrelevant searches.
Use ad extensions. Ad extensions can help make your ads more visible and informative.
Track your results and make adjustments as needed. Monitor your CTR over time and make changes to your campaigns as needed.

By following these tips, you can improve your Google Ads CTR and get more clicks on your ads.

Here are some additional things to keep in mind when setting your CTR goals:

Your industry: The average CTR for Google Ads varies by industry. For example, the average CTR for legal services is much higher than the average CTR for consumer goods.
Your budget: If you’re on a tight budget, you may need to set lower CTR goals.
Your target audience: The more relevant your ads are to your target audience, the higher your CTR is likely to be.
The quality of your ads: The better your ads are written and designed, the higher your CTR is likely to be.

By understanding the factors that affect CTR and setting realistic goals, you can improve your chances of success with Google Ads.

GOOGLE ADS AVERAGE COST PER CLICK

The average cost per click (CPC) in Google Ads varies depending on a number of factors, including:

Your industry: The average CPC for Google Ads varies by industry. For example, the average CPC for legal services is much higher than the average CPC for consumer goods.
Your target audience: The more relevant your ads are to your target audience, the higher your CPC is likely to be.
The quality of your ads: The better your ads are written and designed, the higher your CPC is likely to be.
The competition for your keywords: The more competitive your keywords are, the higher your CPC is likely to be.
Your budget: If you’re willing to pay more for clicks, you’ll be able to get your ads shown more often.

The average CPC in Google Ads is between $1 and $2 on the search network and under $1 on the display network. However, there are some keywords that can cost much more than that. For example, the keyword “lawyer” has an average CPC of over $6.

If you’re new to Google Ads, it’s a good idea to start with a low CPC bid and then adjust it as you get more data. You can also use Google’s Keyword Planner tool to estimate the CPC for different keywords.

Here are some tips for improving your Google Ads CPC:

Target the right keywords. Make sure you’re targeting keywords that are relevant to your products or services and that have a low CPC.
Write clear and concise ad copy. Your ad copy should be clear and concise and should accurately reflect what you’re offering.
Use negative keywords. Negative keywords will prevent your ads from showing up for irrelevant searches.
Use ad extensions. Ad extensions can help make your ads more visible and informative.
Track your results and make adjustments as needed. Monitor your CPC over time and make changes to your campaigns as needed.

By following these tips, you can improve your Google Ads CPC and get more clicks for your money.

Paid search Advertising

Our in-bound marketing is based on intent-based keywords. Businesses get the opportunity to bid and show their ad on top of Google searches, right when the customers are looking for what they have to offer.

Video Advertising

A strategy that integrates engaging video into our clients’ marketing campaigns, called a forward facing marketing strategy, is the basis of video marketing. We use it for anything from building customer accord, to brand promotion, be it a service or a product.

Display Advertising

We use display advertising, as yet another one of our powerful marketing tools, as a graphical form of advertising. We prepare appealing and convincing ads for Internet websites, apps and social media. This techtic of display advertising will deliver brand messages to site visitors.

PPC Remarketing

Our efficiency is the result of our multiplex and adaptive approach, covering a detailed synopsis of our respective clients’ business and a continuous urge for Pay Per Click advertising. Also, our offer for the review of the options featuring a preferred list of suggested activities or projects, to boost the efficacy of the businesses.

Social Advertising

We create and deploy clickable ads to reach target audiences. Social media platforms are the wise choice to serve the purpose. Moreover, messaging and outside apps, newsfeeds and websites give us the chances to grow our audience, and get more conversions.

Our Evaluation

We grow businesses by helping them achieve their objectives. Clients’ accounts are managed on a day to day basis, bid prices are keenly observed and budgets are monitored to ensure the maximized ROI (Return on Investment).

We enable brands and e-commerce companies to develop their businesses in this ever-changing, fast paced, and dynamic age of Information Systems. Competitor and market research, study and planning of business strategy, testing, implementing and evaluating the whole process, to consider the factors working good for our business and the ones that are not, is our prime concern.~ Looking forward to working with you!

GOOGLE ADS EXPERT

Becoming a Google Ads expert requires an in-depth understanding of the platform, its features, and best practices to drive successful campaigns. Google Ads (formerly Google AdWords) is Google’s advertising system in which advertisers bid on certain keywords for their clickable ads to appear in Google’s search results.

Google Ads Expert Certification

https://support.google.com/google-ads/answer/9702955?hl=en

Here is an overview of the what our Google Ads experts went through.

1. Understand the Basics:

Google Ads Structure: Familiarize yourself with the structure of Google Ads – Campaigns, Ad Groups, and Ads.
Types of Campaigns: Understand the different types of campaigns – Search, Display, Shopping, Video, and App.
Keyword Research: Learn about keyword types (broad match, phrase match, exact match, and negative match) and tools like Google Keyword Planner.

2. Start Practicing:

Open a Google Ads Account: The best way to learn is by doing. Open an account, set a budget, and start a small campaign.
Experiment: Run different types of ads, experiment with bidding strategies, and test various ad formats.

3. Utilize Google’s Resources:

Google’s Skillshop: Google offers an online training platform called Skillshop, where you can find the “Google Ads” certification courses. It covers all major aspects of Google Ads.
Google Ads Help Center: It’s a comprehensive guide and can answer almost any question you might have about the platform.

4. Gain Advanced Knowledge:

Bidding Strategies: Understand manual CPC, enhanced CPC, Maximize Conversions, Target CPA, Target ROAS, Maximize Clicks, etc.
Ad Extensions: Learn about Sitelink, Callout, Structured Snippet, Call, Message, Location, Affiliate Location, Price, App, and Promotion extensions.
Audience Targeting: Master remarketing lists, custom audiences, and similar audiences.
Conversion Tracking: Set up and understand conversion tracking to measure the ROI of your campaigns.

5. Stay Updated:

Google Ads is continually evolving, with new features, tools, and changes in algorithms. Join online forums, follow blogs, or join Google Ads communities to keep yourself updated.

6. Optimize and Analyze:

Regularly review the performance metrics of your campaigns. Learn about metrics like CTR

PAY PER CLICK PPC ADS

Digital advertising empowers brands by facilitating them with the opportunities to tell their stories at scale and context-wise. Marketers reach larger audiences in a real-time manner by utilizing digital tools and ads on various channels and devices.

We offer solutions to our clients’ problems and focus upon meeting their needs in a timely manner. The strategies of our campaign are sought-after in a way that works on the data drive from the market status, the trends, the competitors and the scope for the businesses.