SEO Search Engine Optimization
How To Do Keyword Research For SEO: A Beginner’s Guide
Jan
Keyword research is significant for SEO, and understanding why it’s important is the first step toward optimising your website for success. In Pittsburgh, SEO becomes easier because keyword research helps you know what people are searching for online when they need a product or service like yours.
“Keyword research is like a roadmap for SEO success. It allows us to identify the right keywords and phrases to target, ensuring that your website gets maximum visibility on search engine results pages,” says Lincoln Beck, managing director at Biz Hero Online.
By strategically using those words in your content, you can increase your visibility, resulting in more traffic to your website and an improved customer experience.
Here are 11 tips to guide you on how to do keyword research.
1. Identify Relevant Keywords
Start by brainstorming a list of words and phrases related to your services or products and the associated topics in Pittsburgh. SEO tactics can be improved if you know which words will bring attention to your brand.
2. Use Keyword Tools
Utilise online tools such as Google’s Keyword Planner, Moz’s Keyword Explorer, and SEMrush to help you identify the best keywords and phrases related to your business.
3. Consider Search Intent
When researching keywords, remember what people are likely searching for when they type something into a search engine. In Pittsburgh, SEO company works wonders when their specialists know what their audience is most probably looking for.
You may ask yourself: Is your audience looking for information, an answer to a question, or a product or service?
4. Analyse Volume And Competition
Use keyword tools to evaluate how many searches a particular keyword receives and how competitive it is from other websites ranking for that term. In Pittsburgh, SEO tools are offered for clients to utilise for free.
5. Group Keywords Into Topics
Bundle related words together to create content optimised for multiple associated queries.
6. Incorporate Long-Tail Keywords
Long-tail keywords consist of three or more words and are typically less competitive. In Pittsburgh, SEO companies use them for content optimisation and targeting niche audiences.
7. Monitor Your Performance
Track the progress of your keywords over time via analytics tools like Google Analytics to see which ones are performing the best.
8. Rethink Your Strategy
Don’t be afraid to adjust and tweak your keyword research as needed. The digital landscape constantly changes, so stay ahead by re-evaluating your approach regularly.
9. Combine SEO With Other Marketing Efforts
Don’t forget to tie your keyword research with tactics used by SEO specialists, such as those at Pittsburgh. Social media management and other niche marketing ideas include strategies that utilise email campaigns, posts, and PPC ads.
10. Consider Partnering With Pittsburgh SEO Services
A skilled and experienced SEO team can help you understand the complexities of keyword research and ensure that your website is performing optimally.
11. Invest In Content Optimisation
Use your keyword research to create or optimise the content on your website. In Pittsburg, SEO company includes blog posts, product descriptions, and other web pages that can be optimised for greater visibility on search engine results pages.
Improve Your Website’s Visibility
By following these tips, you can create a comprehensive keyword research strategy that will help improve your website’s visibility on search engine results pages and increase traffic to your website.
Pittsburgh SEO Services is here to assist with all aspects of SEO, including keyword selection and analysis, content optimisation, website audits, backlink building, and more.
Contact us today to learn how our expert team can help you achieve success in digital marketing.
Jon Crain has written hundreds of website design and marketing article blog posts.
He is the sole owner of Pittsburgh SEO Services LLC which is a small business in Pittsburgh PA that specializes in affordable wordpress websites and digital marketing campaigns. Jon Crain has a marketing degree specializing in digital marketing and holds multiple internet marketing certifications. Jon Crain has over 25 years of experience along with managing hundreds of website projects and marketing campaigns. He also has won a variety of awards over the years from Tribune Review, Post Gazette and other publications.