Confused about whether to go with Facebook, Twitter, Instagram? A video? A blog? Here are 5 suggested strategies on how to make that list.
With Facebook, Instagram, Twitter, Youtube and other platforms — plus videos, blogs, etc. — as options for online marketing these days, an obvious observation is that brands are struggling to identify the most profitable social media strategy to use for their business.
Here are the five strategies suggested for using social media to fuel business growth this year:
1. Use social media to drive traffic to your eCommerce stores.
If you too have an eCommerce business, scale your business quickly by using targeted Facebook advertising to drive more traffic to your store. With over 1.4 billion active Facebook users every day, the problem isn’t whether or not your customers are scrolling. They are, but that doesn’t mean they’ll find your Facebook page or convert to paying customers. You have to market to them in a way that makes them want to buy, and that’s achieved by targeting the right kind of people with the right kind of offer.
2. Use plenty of videos on social media to keep your audience engaged and growing.
Open your favorite social media platform; you’ll notice your feed is filled with video content instead of text and images. In fact, algorithms have changed, evolving to prefer video content over other content formats. And that’s something the leading brands have noticed
There are dozens of ways you can use videos to keep your audience engaged and growing. Consider sharing an authentic behind-the-scenes look at your life. Document your company’s next product launch. Show your followers what it’s like to work for your company, etc.
3. Build brand awareness by using targeted influencers on social media to market your products for you.
Partnering with influencers on social media can be one of the most profitable decisions you make for your business this year. Influencers are now widely considered more relatable than celebrities. That’s why consumers turn to their favorite models and gurus for advice on what to buy.
4. Provide massive amounts of value before asking for anything in return.
Never forget that customers hate being “sold” to, but love to buy. One surefire way to have your customers line up to do that is to provide a massive amount of free value before asking for a sale. This concept is even more critical today, when customers are being bombarded with ads on their social feeds. If you want to build engaged brand followers on social media who love you and love buying from you, provide content that solves their problems and shows that you care about them before asking for a sale.
5. Use social media to tell your brand story and successfully differentiate yourself from the competition.
Everyone — including your customers — loves a good story. Whether yours is a personal brand or a company brand, you can use any social media platform to tell your brand’s story, and quickly differentiate yourself from the competition. In this context, brand storytelling is one of the most powerful ways to connect with your customers, increase brand loyalty and sell your vision.
So, Whether you use one or all five, growing your business using social media has never been easier than it is today.
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Jon Crain has written hundreds of website design and marketing article blog posts.
He is the sole owner of Pittsburgh SEO Services LLC which is a small business in Pittsburgh PA that specializes in affordable wordpress websites and digital marketing campaigns. Jon Crain has a marketing degree specializing in digital marketing and holds multiple internet marketing certifications. Jon Crain has over 25 years of experience along with managing hundreds of website projects and marketing campaigns. He also has won a variety of awards over the years from Tribune Review, Post Gazette and other publications.