What is an Amazon affiliate website? Amazon, the world’s largest e-commerce site has a well-established affiliate marketing program called Amazon Associates that allows you to earn up to 12 per cent of the total sales value of a transaction originating from your referral website. That’s a pretty decent figure you earn for a successful referral. E-commerce companies nowadays are trying to outdo each other in terms of sales and they are investing on every marketing channel available. Affiliate marketing is where they are interested mainly for the returns it can guarantee.