What is an Amazon affiliate website? Amazon, the world’s largest e-commerce site has a well-establishedaffiliate marketing program called Amazon Associates that allows youtoearn up to 12 per cent of the total sales value of a transaction originatingfrom your referral website. That’s a pretty decent figure you earn for a successful referral. E-commerce companies nowadays are trying to outdo each other interms of sales and they are investing on every marketing channel available. Affiliate marketing is where they are interested mainly for the returns it can guarantee.