Making your business, product or service stand out from the pack as a trusted name is the key to success. When people automatically purchase your products or services and try new offerings because they have learned to trust what you have to offer, your path is assured. Putting yourself on this path calls for building your brand. This is more than a logo. It involves building up an inherent trust and an instinctual belief in the quality of a product or service based on the brand name behind it.