Email marketing helps businesses see instant sales from existing customers, but more importantly, it maintains and builds long-lasting relationships with loyal customers - which are the core of most successful businesses. Despite the business benefits of email marketing, many businesses are either still not using it or they are under-utilizing its power. If you’re already marketing via email, this guide provides useful tips to improve the results of your email campaigns and ideas to build longterm relationships with loyal customers. For those of you who haven’t started email marketing, you’ll learn how to do it efficiently and effectively in the right way!