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Email Marketing Free Ebook PDF Download

There was a time where if someone wanted to do business with you they had to try to get your attention through direct mail, telemar-keting or face-to-face. The problem? Most of the time these marketing methods were completely unsolicited – they were “push,” as marketers pushed information to consumers. As a result, we often refer to these solicitations in a negative way and respond angrily. We use terms like:

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