There are many ways to generate website traffic off the internet. In fact, your problem as a marketer is not whether you can generate traffic both on a paid or free basis, but which type of traffic you would go with that is right. The issue is not whether there is traffic to generate, but the fact that there are just too many ways to do it. There are just too many options on the table. It is very easy to get distracted. It is very easy to get confused among all the different methods of driving traffic. In fact, if you come across a website that allows you to build a link that points to your site, that is a potential source of traffic.