Internet marketing can be a whole lot different than retail sales. For one, when people shop in a brick-and-mortar store, they are greeted by a sales person and sometimes shake their hands. It may seem a trivial thing, but people tend to trust someone who they have a personal relationship with more than an anonymous sales page on the Internet. However, there is a way to establish a relationship with the visitors to your website in a way that impresses upon them that you also are trustworthy: By presenting yourself as an expert in your field.