There is a saying among marketers that “storytelling is SEO for the human brain.” Of course, when this saying was first coined, it had nothing to do with social media stories. But perhaps it should have done. Social media stories in fact have HUGE potential to engage audiences, to build authority and trust, and to generally boost your brand. Not only that, but they’re also gaining in popularity all the time. Social media stories took the internet by storm and they’re not showing any signs of slowing down now.