One of the most effective marketing techniques is pay per click advertising. And the most beneficial aspect of this type of marketing is the fact that you don’t need to pay a set fee. Instead you pay for each occasion someone clicks on your ad. To narrow it down even farther, you choose specific keywords and then bid for placement of your ads for those particular keywords. That way, your advertising is highly targeted, limited to only those individuals who are actively and deliberately using those precise search terms. In other words, you have the ability to reach people who are already interested in your specific offer or product.