Fundamental to the success of numerous Internet businesses (particularly information product based companies), is the idea of the sales funnel. Some of the very successful Online Marketers made their name in a particular market segment and took over by developing a very specific sales funnel procedure, guiding prospects via an optimized and tested channel of sales and marketing. The sales funnel begins by capturing the interest of prospects. A certain percentage of prospects get persuaded to buy and purchase a basic level product, demonstrating they need to have what's available and are prepared to invest money to resolve their problem. A sales funnel will then continue to engage with the very best clients, eliminating mismatches and zoning in on the particular target client, offering them more specific services and products, usually at higher prices. By the finish of the procedure, the funnel has identified the ultra-responsive clients who buy every thing available and obtain the most value and satisfaction out of every purchase made. It's from these super-responsive customers that almost all profits are created.