Have you ever been on a website that took ages to load? And by ages, I mean 5 seconds or more. (In the real-world, however, 5 seconds isn’t so bad. In fact, 5 seconds is fast). How long does it take you to get from your house to your office? Or how long does it take you to brush your teeth? I’m absolutely, positively sure you don’t get either activity done in 5 seconds! So, why does it matter if a website takes 5 or more seconds to load? Why do we ‘hate’ sites like these? (Admit it, you dislike waiting and staring at your computer or mobile phone screen as a web page loads ever so slowly!).