The growing use of the internet has prompted a shift in the nature in which businesses seek to promote their products and services. The use of social media has also gone a long way in increasing internet participation amongst people across all divides. One of the many social media platforms called Snapchat is a multimedia mobile application focused on image messaging. Internet users, especially social media users, have devised ingenious ways of drawing traffic to respected sites for a number of reasons. Today, social media is a vital tool for internet marketing. Businesses, both small and big, have switched to internet as their primary platform for marketing their goods and services. This report therefore provides an in-depth analysis of Snapchat as one of the many social media platforms and illuminates how this platform is currently used by internet marketers for the purpose of brand awareness.