It’s all too easy to overlook Snapchat as a social media platform that doesn’t really
matter for business or marketing. After all, there’s no real way to discover new
people to follow, the content doesn’t ‘last’ and it’s generally less geared toward
marketing than something like Facebook or Twitter.
Or at least that’s the opinion of many business owners. In fact though, overlooking
Snapchat for its marketing potential is a huge mistake. Let’s take a look at why…