What does it take to become one of the top respected brands on the web, in any niche? It takes a LOT of hard work and grit – that’s for sure. But it also takes a lot more than that. It takes strategy, cunning and actually a big helping of luck! If you want to be one of the major players in your chosen niche, then you need to know exactly how to build an audience, gain their loyalty and keep them coming back to your site time and time again.