One of the first questions you should be asking yourself is just exactly... "Who is your market? In other words, just exactly who is going to buy what you're offering? If you say, "Everybody." Then we're in BIG trouble. If your market is everybody, then your real market is nobody. Probably the easiest way to describe what I mean is to compare it to fishing. The absolutely easiest way to catch fish is to put your bait in a barrel that contains...