Everybody is constantly saying that the more traffic you bring your site, the more sales you'll bring in, after all its simply a numbers game correct? I don’t believe so. Driving traffic to your web site simply for the sake of driving traffic isn’t aiding your sales numbers. While it may be assisting you in terms of SEO and getting your web site ranked higher in search engines, it isn't directly helping you finish sales if the correct traffic isn't being driven to your web site.