If you want to know how to optimize your business for the Internet, the key is to stay ahead of the trends. If you can predict the future of Internet marketing, you can beat your competition to a great marketing strategy and enjoy success while they are still figuring out how to catch up. That’s why YouTube is crucial. Video is going to be the future for Internet marketing. Cisco predicts that by 2015, at least 90% of web traffic is going to be video based.