Even though a tweet on Twitter isn’t ever going to be any longer than 140 characters, writing those tweets can be almost impossible – especially if you’re looking to use Twitter to build your business online! So much has to go into each tweet that you send out to make it effective that you really have to think through these kinds of posts, checking – and often double or triple checking – to make sure that it is “just so” and will produce the kind of results that you are hoping for.