Changing technologies have sourced paradigmshifts inthewaycompanies used to do their business. Gone arethedayswhen print media, radio and television were consid- ered the only ways of reaching the masses. The internet evolutionhas caused a revolution especially in the fields of advertisingandmarket-ing. Internet has become the most effectivemodeofcommunication and today millions of companies aroundtheworldare engaging in online business activities in one way or another.Even the companies who do not have an online presencerelyextensively on online adver-tising and marketing campaignsinorder to reach to millions of potential consumers and createbrandawareness and promote their products and services.