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Don’t Make These Blunders I finished up Chapter 1 by writing this: “There’s a lot of money to be made with properly prepared and correctly executed e-mail marketing.” The key words in that statement are: properly prepared and correctly executed. It doesn’t matter how good your intentions are and it doesn’t matter how butt-kicking good your offer is. If you blow the basic rules of e-mail marketing, you’re headed for disaster.

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