Let me ask you something: are you using YouTube as a marketing strategy for traffic generation in your business? Quite simply, YouTube is by far one of the most powerful but still underutilized platforms on the internet when it comes to online marketing. Notably, YouTube is the second biggest search engine on the net. As such, it's also the best platform for engaging in the act of video marketing. Which, if you didn't know, is one of the most powerful tools for the persuasion of audiences for generating clicks and conversions. Consider the impact that video has on you in your own day to day life. Think about the placement of television sets in your world and how they're often a center piece of most living areas. How often have you started watching a TV show or documentary far too late in the evening and ended up staying up way passed your “bed time” just to get your fill of the action?