If you’re like most business owners, you want to save money wherever you can. And when it comes to website design, many people believe that they can do it themselves. After all, how hard could it be? Actually, designing and building a website is a lot harder than it seems.
There are many complex aspects to website design, from the layout and graphics to the coding behind the scenes. Unless you have experience in web design, it’s best to leave it to the professionals. Here are 10 reasons why you should hire a professional for your WordPress design needs!
01. They Can Create a Customized Design
While there are many WordPress themes available online, most of them are generic and used over and over again. That’s not the look that you want for your business website! If you want to stand out from the competition, hire a professional designer who can create a customized theme just for your business. This ensures that your site is unique and doesn’t look like a template.
According to Oberlo, “nearly two-thirds of consumers say that a well-designed website makes them more likely to trust a company.” So if you want to make a good impression on potential customers, your website needs to look professional.
02. They Understand How to Design for User Experience
You want people to enjoy browsing your website, not leave it in frustration because they couldn’t find what they were looking for! A professional designer understands how to design websites that are easy to navigate and use. This includes using the right fonts, colors, and layouts so that your site is easy on the eyes.
For example, if you have a lot of content on your website, it’s important to use headings and subheadings to organize it. This makes it easier for people to scan the page and find what they’re looking for.
03. They Know How to Use Best SEO Practices
While you may be very familiar with using search engine optimization (SEO) for your blog posts, it’s not as simple when it comes to web design! A professional designer understands how to use best SEO practices to help your site rank higher in search results.
For example, they may suggest having a separate page for each service that you offer. This helps Google index each of those pages so that people can find them when searching for specific keywords or phrases related to your business and services.
04. They’re Familiar with Various Plugins
There are many different WordPress plugins available, and it can be difficult to know which ones to use for your website. A professional designer will be familiar with the most popular plugins and how they can be used to improve your site.
For example, a plugin like Yoast can help you optimize your website for search engines. Another plugin, called Gravity Forms, can be used to create forms and surveys for your website.
05. They Can Create Custom Widgets
Most WordPress themes come with a set of standard widgets, but you may need something more specific for your website. A professional designer can create custom widgets that meet your exact needs. This could include anything from a weather widget to a social media widget.
The best part about using custom widgets is that they’re usually very easy to install and use. This makes it simple for you as a business owner since all you have to do is drag-and-drop them onto your website.
06. They’re Familiar with HTML and CSS
If you want to make changes to your website design, such as changing the font size or color, you’ll need to know how to use HTML and CSS. A professional designer will be familiar with these coding languages and can help you make the changes that you need.
The great thing about using HTML and CSS is that you can make changes on your own without having to rely on a designer. This gives you more control over the look and feel of your website.
07. They Can Help You Choose the Right Domain Name
Choosing the right domain name for your website can be difficult, but a professional designer can help you decide on one that suits your business. For example, if you’re a dentist, then you might want to choose something like “dentist.”
You’ll also need to find someone who knows how to set up domains and hosting accounts with companies like GoDaddy or Bluehost. This will ensure that your website is always accessible from anywhere on the internet at any time.
08. They Can Optimize Your Website for Mobile Devices
If you want your website to be accessible from mobile devices, then a professional designer can help optimize it so that it looks good on smaller screens like smartphones and tablets. This will make it easier for people who are browsing from these devices to find what they’re looking for.
According to Google, over 60% of traffic comes from mobile devices. That means having a website that’s optimized for these screens can really help boost your search engine ranking!
09. They Can Help You Choose the Right Theme
Choosing the right WordPress theme can be a daunting task, but a professional designer can help you find one that meets your needs. For example, if you’re starting a new business, then you might want to choose a theme that’s designed specifically for businesses.
You’ll also want to choose a theme that’s responsive, meaning it will look good on all types of devices. And if you’re not sure which theme to choose, the designer can help you find one that’s perfect for your website.
10. They Can Help You Setup Google Analytics
Google Analytics is a free-to-use web analytics service offered by Google that tracks and reports website traffic. It’s important to use this tool so that you can see how much traffic you’re getting at your site, what pages they’re looking at most often, and much more! A professional designer will be able to set up Google Analytics for you without any problems.
If you want to hire a professional for your WordPress design project, then it’s important to find someone who has experience with designing websites using this platform. This will ensure that they know how best to implement all of the above benefits and more!
Looking to GET WordPress Design Services in Pittsburgh?
Looking to get Pittsburgh WordPress design services? Pittsburgh SEO Services can help! We have years of experience in designing beautiful, responsive websites using WordPress. We can help you choose the right theme, set up Google Analytics, and optimize your website for mobile devices. Contact us today for a free consultation!
Jon Crain has written hundreds of website design and marketing article blog posts.
He is the sole owner of Pittsburgh SEO Services LLC which is a small business in Pittsburgh PA that specializes in affordable wordpress websites and digital marketing campaigns. Jon Crain has a marketing degree specializing in digital marketing and holds multiple internet marketing certifications. Jon Crain has over 25 years of experience along with managing hundreds of website projects and marketing campaigns. He also has won a variety of awards over the years from Tribune Review, Post Gazette and other publications.