From chatbots and stock emails that say ‘Thank you for your purchase!’ to in-depth market research and marketing campaign development, marketing automation is having its heyday. By the looks of things, this is a trend that’s only going to get more and more popular in the future. What better way to introduce a new marketing […]
Keeping track of online success has become increasingly important as businesses move further and further into the digital realm. A company can measure its online success in many ways, from social media engagements to website click-throughs to sales conversions. With that said, it’s crucial for businesses not to become overwhelmed by all the data. “Measuring […]
According to Statista, as of July 2022, Facebook had over 2.9 billion active users worldwide, making it the most popular social media platform by far. This presents a huge opportunity for businesses to reach their target audience and market their products or services effectively. In fact, a survey conducted by Hootsuite found that 73% of […]
Keeping your website ranked high on search engine results has become increasingly important in today’s digital age. Without it, you may be sacrificing significant potential traffic and business opportunities. “Maintaining a high search engine ranking is not just about achieving a one-time success; it’s about consistently providing value to your target audience and earning their […]
As a popular content management system (CMS), WordPress powers over 40% of all websites on the internet. However, like any technology, it’s not immune to issues and errors. If you’re a WordPress user, you may encounter various problems that can disrupt your website’s functionality, security, and user experience. At our company, we understand that having […]
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SEO is critical to any eCommerce website or online store. SEO helps with search engine ranking, which in turn can help increase traffic to your site and boost sales. However, there are some basic things you can do to improve the SEO of your eCommerce website without requiring a lot of technical knowledge or needing […]
Keyword research is significant for SEO, and understanding why it’s important is the first step toward optimising your website for success. In Pittsburgh, SEO becomes easier because keyword research helps you know what people are searching for online when they need a product or service like yours. “Keyword research is like a roadmap for SEO […]
Website security is a crucial factor in ensuring the success of an online business. Beyond the obvious risks posed to customers’ data and your business’s credibility, website security also affects your SEO ranking. Research has shown that websites with higher levels of security rank better in search engine results. Let’s take a closer look at […]
Niche marketing is an excellent way for specialised businesses to succeed in the competitive online marketing world. By targeting a specific audience with your products or services, you can tailor your marketing efforts and messages to meet their needs and interests. “By using these niche marketing ideas, specialised businesses can successfully connect with their target […]
