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Plagiarism is far more serious than it seems. It can cause serious problems for students, digital marketers, writers, and authors. Plagiarism can have a devastating impact on the careers of such individuals who plagiarize content. 

Plagiarism is a complex phenomenon and it is more challenging than it seems. This guide is specifically designed to clear your understanding of plagiarism and to focus on the impact of plagiarism on digital marketing. So, without any further delay let’s begin our discussion on plagiarism. 

What is Plagiarism?

Plagiarism is derived from the word “plagiarism” meaning “kidnapper”. Plagiarism is the kidnapping or stealing of someone else’s work without their permission. It is a mindful process of stealing someone else’s ideas or words. The author or philosopher can even sue the person for using their work without their consent. So, The plagiarism is a serious issue and should be avoided at all costs. 

Types of Plagiarism?

There are 7 different types of plagiarism but here we are discussing only three related to our topic. 

1.     Direct Plagiarism:

Direct plagiarism occurs when a person intentionally copy and paste a lot of information from a given source. In this case, authors write less and use someone else’s work as their own without quotation marks or proper citation. 

2.     Indirect Plagiarism: 

Indirect plagiarism is when the author writes the source material work in his own words but follows the same style as the original text. In this case, the writing lacks uniqueness which is basically the contribution of a new author, and the text is considered plagiarized. 

3.     Paraphrase Plagiarism:

Paraphrase plagiarism is the inability to properly cite the source. Even if the author uniquely presents the idea, if he/she doesn’t give credit to the original contributor or author, it will be considered plagiarism. 

These three types of plagiarism are prevalent in the digital marketing context. 

What is the Impact of Plagiarism on Digital Marketing?

Plagiarism has a negative impact on digital marketing because it relies on content creation. If the content is plagiarized the digital marketers have to face the following consequences:

1.     Damage Reputation:

Plagiarism can damage the reputation of the author or brand. If copied content is found on a brand’s website the credibility of the brand decreases and the audience may stop trusting the brand. 

2.     Optimization Error:

If the content you are publishing on the internet is plagiarised, the search engine will decrease its popularity and ranking. This is a very serious issue in the realm of digital marketing.

The author or company whose content is plagiarized can sue you for embezzlement. It will not only deteriorate your reputation but also cost you a fortune to pay compensation to the plaintiff. 

4.     Affect Engagement:

Unique content is more engaging than repetitive content. If the audience finds repetition in your content, they will find it dull, plus avoid visiting your blog or website. 

5.     Dissatisfaction:

Digital marketers help businesses grow and become prominent online. If the content written is plagiarized, the clients will be dissatisfied and the business will be affected. 

These are some basic impacts of plagiarism on the digital marketing business. 

How to Protect Your Content From Plagiarism?

Now that you know how dangerous plagiarism can be for digital marketing it’s time to learn how to ensure zero plagiarism in your content. Here are some tips:

1.     Write on Your Own:

You can’t write everything from your mind. You must attain the knowledge first and then present it in an innovative manner that engages the audience. For this purpose always go through the following steps:

  •  Read different sources and grasp the complete idea of your topic before composing. 
  • Once you understand the concept, present the idea in a unique manner that differs from the sources you have grasped the idea from. 
  • Write using a clear introduction, body paragraphs, and conclusion. 
  • The reason why plagiarism occurs is that the writers don’t grasp the complete idea before starting composing and thus they don’t know the possible ways in which they can present the same information, and this becomes the root cause of plagiarism.

2.     Cite the Sources:

The sources that you have grasped the idea from must be credited. You can use in-text citation and the reference list to include the authors whose writing have been used by you. Here are some things you need to mention in the citation:

  • Name of the author/s
  • Years of publication
  • Title of the paper 
  • Name of the source
  • Website or electronic source. 

3.     Check Plagiarism: 

Always check plagiarism in your writing using an online plagiarism checker. It is very important to ensure that your content is 100% unique before you publish it on the website. Here are some steps you need to follow to check plagiarism using an online plagiarism checker:

  • Open the plagiarism checker. 
  • Upload your file or copy and paste the text in which you are supposed to check for plagiarism. 

Start the tool by clicking on the button provided below. 


The online plagiarism checker will compare the text uploaded with vast information available online and provide you with the plagiarism results in statistics. The plagiarized sentences or paragraphs will be highlighted so that users will rephrase them properly. 


In addition to this, the plagiarism checker that I’m using here is an AI tool that can rephrase the plagiarized text to make it unique and original. So, it is not just a plagiarism checker but also a plagiarism remover.

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