Category Archives: Marketing & Advertising

From chatbots and stock emails that say ‘Thank you for your purchase!’ to in-depth market research and marketing campaign development, marketing automation is having its heyday.  By the looks of things, this is a trend that’s only going to get more and more popular in the future.  What better way to introduce a new marketing […]

Keeping track of online success has become increasingly important as businesses move further and further into the digital realm. A company can measure its online success in many ways, from social media engagements to website click-throughs to sales conversions. With that said, it’s crucial for businesses not to become overwhelmed by all the data. “Measuring […]

Niche marketing is an excellent way for specialised businesses to succeed in the competitive online marketing world. By targeting a specific audience with your products or services, you can tailor your marketing efforts and messages to meet their needs and interests. “By using these niche marketing ideas, specialised businesses can successfully connect with their target […]