- Use structured data on your website to answer typical customer inquiries.
- Update your website with the most relevant and easy-to-read content to ensure a voice assistant will pick up the information.
- Work on your online reviews. More than 67 percent of consumers consider online feedback when making a purchasing decision.
Online marketing is one of the most effective tools in growing a business. However, in order to have an efficient strategy, businesses need to stay ahead of changing technology and user trends. Over the years, the way people consume online content has changed considerably. Ad buys on popular platforms like Facebook and Instagram have grown significantly over the past few years, with Instagram outselling Facebook by 117 percent in 2018. In addition to the rise of social media, most people are consuming content via their mobile devices, which changes the way businesses need to think about displaying content. If you’re looking to include the newest marketing trends in your plan, these are four online marketing strategies that will help your business stand out. 1. Optimize for voice search. Whether you use Siri to get directions to dinner or Google Assistant to play music in your home, there’s a voice assistant for every device. One statistic says that 40 percent of adults use a voice assistant at least once a day, and 20 percent of mobile searches are done via voice search. This means it’s more important than ever for businesses to optimize for voice search. How do you do that?