How Modular Home Companies Can Use SEO to Outrank Traditional Builders  5/5 (5)

The housing industry has faced so many changes, yet one thing remains certain: people are picky about their homes. But that pickiness often comes with a massive cost. Plus, with the growing trend of nomads, many people want to have a home away from home at all times. This is why the modular home was conceptualized, but it still needs a firm foothold in today’s saturated housing market.

SEO for traditional homes naturally dominates the online space. After all, traditional homes have always been the standard, especially as alternatives tend to cost too much. However, the right strategy and knowledge can give modular homes a fighting chance in a competitive market. But to do that,  one must understand the history of modular homes, why they’re great, and how they can reach those who need them.

The Evolution of Modular Homes

Prefabricated home kits came to be around the early 1900s. Given how much land there was and how fast it was getting taken, folks needed to settle down, and fast.  With materials scraped together from rail and industrial parts, the first modular home was born, crude yet highly efficient in its build. However, these modular homes were more often than not temporary abodes.

After all, a modular home haphazardly created from spare construction hardly stands the test of time. The concept had to evolve especially faster after WW2, as the post-war economy led to a boom in housing once more.  Eventually, the best modular homes gained a reputation for fast builds and high-quality materials. They conserve energy quite well, are infinitely customizable, and take mere weeks to set up. The upfront cost may be higher, but there’s no denying the appeal of fast-build homes.

How Modular Home Builders Can Beat Traditional

The marketing for modular homes hasn’t kept up with modern techniques. Too many folks believe modular homes are a gimmick rather than a legitimate living space.  There’s no better way to showcase that modular homes are the future than the most advanced form of marketing today: SEO. Through these optimizations, modular homes will have a much better chance of being built.

Find the Right Words People Search For

Home builders often look for hyper-specific phrases when deciding on their dream home. Think like a buyer, and type in the words you feel they would. From there, proper market research can start. Utilize SEO tools to see not just how high search volumes are, but how competitive they can be. For example, modular homes will likely have thousands of other businesses competing. If you were to narrow the SEO  to Pittsburgh modular homes, you would have less competition with the same amount of search power.

Teach People About Modular Homes

Most people don’t understand that modular homes have changed significantly from their initial stereotypes. Write in-depth articles on the benefits of modular homes, especially when contrasted with traditional homes. Emphasize the pros of modular homes while gently nudging people away from traditional homes with cons.  Education is the first step towards a smart and informed decision.

Get Found in Local Searches

Most customers look for builders near them. Make sure your business shows up when people search for “modular home builders” in your area. Start by setting up or improving your free Google Business Profile. Add photos of your work, keep your contact information current, and ask happy customers to leave reviews. Also, get listed in local business directories and try to get mentioned on local news or community websites.

Show Real Examples of Your Work

People want to see what they’re buying. Put pictures and stories of homes you’ve built on your website. Share videos walking through completed houses. When possible, include quotes from customers who are happy with their homes. Before-and-after photos are especially helpful. This kind of proof helps potential customers imagine living in one of your homes and builds trust in your company.

Make Your Website Easy to Use

Convenient and responsive websites are the foundation of good SEO. All those keywords and high-quality content will remain unseen if the website isn’t properly optimized. Ensure the back-end is robust and constantly maintained. When people have a wholesome visit to your site, they’ll be more likely to come back. After all, modular homes are famed for their ease of construction and living. That same vibe should apply to the website, too.

Final Thoughts

More people are looking for affordable, efficient ways to build homes. Modular construction fits this need perfectly, but many buyers don’t know it’s an option. By improving how you show up online, you can reach these customers first. The builders who explain their value clearly and make it easy to find them will get more business.

Modular homes will continue to grow, and SEO will undeniably be an important part of that expansion. Simply use the knowledge above, and your modular homes business can build just as fast as its namesake.